![]() Of course the always tough to track family audience could push this latest version to even greater heights. Keeping in mind that there are two animated films still playing in the marketplace (including of course the aforementioned “Brave” and also “Madagascar 3”), an expected opening weekend gross in line with the first and third installments is to be expected in the $40 million range. ![]() In addition, the first three films including March 2002’s “Ice Age” ($46.3M opening), March 2006’s “Ice Age: The Meltdown” ($68M opening) and July 2009’s “Ice Age: Dawn of the Dinosaurs” ($41.7M opening) all performed like champs drawing huge numbers of kids and parents to North American theater screens. Impressively, the “Ice Age” franchise has taken in a whopping $2.1 billion-plus at the worldwide box office and nearly $600 million in North America. A case in point: When Disney’s Brave entered the marketplace and its opening weekend was bigger-than-expected, Paramount/Dreamworks “Madagascar 3” still performed well without taking the anticipated third weekend dramatic and competition induced drop (it dropped a mere 42%). The film has taken in over $200 million to date even before setting one big animated foot in North American theaters where family audiences have had a seemingly insatiable appetite for high profile animated 3D films. The film has been playing in international territories since the weekend of June 29 when it shattered box office records on its way to a $78 million opening weekend from 9,505 screens and #1 debuts in all 34 markets. This from Friday, July 13: Only one new wide release opener hits screens this weekend as the fourth installment in the insanely successful “Ice Age” franchise from Twentieth Century Fox, Ice Age: Continental Drift (read our Ice Age review) hits 3,880 theaters in its North American debut. and “Brave 3D” with $3.257M/around $11M for the wknd. ![]() Rounding out Friday’s Top 5 is “Ted” with $6.8M/just over $20M for wknd., “Magic Mike” with $3.415M/around $10M for wknd. American debut taking in $16.5 million which could give it a better-than-expected $45 million plus for the weekend! This puts “The Amazing Spider-Man” in second place for Friday with around $10.2 million and an expected $35 million for the weekend. Saturday Update: On Friday “Ice Age: Continental Drift” had a stellar N. ![]()
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